While it’s true that many forms of traditional marketing will draw attention to your business, nothing compares to the attention it could receive from the traffic-driving, lead-converting method of SEO, or Search Engine Optimization.
If you’re a business owner who has never worked with a SEO company in Surrey, and knows very little about it as a marketing technique, here’s the lowdown on what makes it potentially more effective than many of the traditional marketing methods in use today. Let’s begin by looking at traditional marketing:
Traditional marketing explained
Promoting products or services to big audiences, in an untargeted manner, traditional methods of marketing hope to catch the eye of the general consumer, and draw them in to buy whatever it is they may be offering.
Sometimes referred to as ‘interruptive marketing,’ thanks to its ability to disrupt a person’s concentration as they look at a billboard, watch a commercial, or read a print ad.
Types of traditional marketing include those mentioned above, along with direct mail, print marketing, and radio broadcasts.
SEO explained
The process of Search Engine Optimization involves improving a businesses website so that search engines like Google, can understand its content, and give it as a recommendation to anyone carrying out an online search.
When this is done well, more potential customers can reach a website, and in turn, more leads can be converted into sales.
While you might think that something as simple as a website surely couldn’t give your business the boost it needs, you might be surprised when you learn of its many advantages, such as boosting a brands credibility, promoting a brand 24/7, generating more leads, and giving you a greater ROI on your digital marketing investment, among others.
But should you drop traditional marketing and focus your efforts on SEO alone?
SEO simply makes more sense than traditional marketing
Earning customers (if it’s able to) by pure luck alone, traditional marketing isn’t targeted like SEO, and as such, may never reach the audience it might resonate with the most.
With SEO, on the other hand, you can market your products and services to those who will need them the most, which can only spell success for a company.
It also costs a lot less. For many smaller companies with tight budgets for marketing (and everything else!), they simply can’t afford to pay for traditional marketing techniques, many of which are not long-term like SEO and other digital marketing methods, such as TV ads and radio commercials.
In addition to the above, traditional advertizing isn’t as effective as SEO, because it has no real logic behind it. Directed at everyone, and expected to appeal to interested consumers, advertizing techniques such as print ads, TV commercials and billboards, don’t cater to SEO, which would help them reach target audiences far more effectively.
How exactly does SEO help companies generate sales?
Quality content, a clean and organized HTML code, building quality backlinks, and increasing domain authority, are just some of the SEO strategies deployed by digital marketing consultants to achieve the best results for a company’s website; some of which are simple, while others take more time to put together. But however long they take, once deployed, you can look forward to SEO success.
Sounds too complicated? Don’t have the time to figure it out for yourself? To reap all of the rewards of SEO, even if you’re clueless as to how it works, simply hire expert SEO services in Surrey, and sit back as your website becomes busier, along with your salespeople!
Traditional marketing methods can be highly effective, but they are costly and always a risk. SEO is tried and tested as a marketing technique, and when executed properly, could give you the success you’ve been waiting for.
