Linda Yaccarino serves as the Chairman of Advertising and Client Partnerships at NBCUniversal, leading their unified advertising sales business of $10 billion while connecting established and emerging brands to hundreds of millions of viewers worldwide.
She is widely revered for her dedication to brand safety and ethical leadership, being recognized by both The Hollywood Reporter and Adweek as one of the “Ten Most Powerful Women in TV”, and by Penn State University.
She is a leader in the advertising industry
linda yaccarino wiki has long been recognized for her leadership within the advertising industry and advocacy of new ways of measuring the effectiveness of advertising. Additionally, she serves on both Ascena Retail Group’s board of directors as well as World Economic Forum taskforce on future of work taskforce.
Yaccarino joined NBCUniversal in 2011 and since has led its advertising business transformation. She updated legacy practices, spearheaded the 2020 launch of Peacock streaming service supported by ads, and created new data-driven commercial innovations.
Yaccarino joined Turner Entertainment after graduating from Penn State University, working in various marketing and advertising roles. Now serving as Chairman of Global Advertising & Partnerships, she oversees over $10B annually in revenue while overseeing a diverse portfolio of linear networks, digital platforms, distribution partnerships, client relationships and client accounts – she is also spearheading their new cross-company data strategy effort which connects established and emerging brands to hundreds of millions of viewers, driving significant economic impact.
She is a member of the World Economic Forum’s Global Future Council on the Future of Media
The Global Future Councils at The Forum are multistakeholder insights networks designed to address critical global challenges through transformative ideas. Members include thought leaders from a wide variety of sectors and backgrounds who gather around key insight areas. Members may take part in their council’s annual meeting as well as accessing special events or activities hosted by that council.
Yaccarino serves on the World Economic Forum Taskforce on the Future of Work and its media, entertainment and culture industry governors steering committee. She has spearheaded various changes within the advertising industry – advocating less reliance on Nielsen ratings while pushing new ways of measuring advertising effectiveness.
The Forum recently unveiled United for News, a project designed to keep reputable media thriving amid widespread disruption. This initiative brings together media, government and civil society in support of independent journalism as well as creating an open source platform that verifies facts and prevents false information spreading.
She is a leader in the development of new ways to measure the effectiveness of advertising
Linda Yaccarino, Twitter’s new chief executive officer, is taking several measures to lure back advertisers who abandoned it under Elon Musk’s ownership. These include introducing a video ads service, recruiting more celebrities as spokespersons and increasing headcount. She is also working on developing ways of measuring advertising effectiveness more accurately.
Yaccarino’s appointment could alleviate marketers’ worries over brand safety and content moderation on Twitter, yet she may alienate others who support free speech. “She has an intimidating presence,” Lori Hall, co-founder of multicultural marketing agency Pop’N Creative who worked with Yaccarino at Turner Broadcasting said of Yaccarino.
Yaccarino led several efforts during her time at NBCUniversal that brought about significant change, such as moving away from Nielsen ratings as the sole measurement of audience size. She was instrumental in the launch of Peacock streaming service from NBCUniversal as well as developing partnerships with YouTube, Buzzfeed, Snapchat, and Twitter.
She is a leader in the development of new digital platforms
After months of speculation, Twitter CEO Elon Musk finally confirmed Linda Yaccarino as his next chief executive. Yaccarino will oversee business operations while Musk continues overseeing product design and software development – she will begin in her new position within six weeks.
Yaccarino has long been revered in the ad industry for her leadership in terms of measurement transparency and brand safety issues, along with advocating for the implementation of unified trading across networks.
Yaccarino’s experience in advertising has given her a deep knowledge of the challenges marketers are up against, with an established track record in forging innovative partnerships. Furthermore, Yaccarino is an avid supporter of women in the workplace, championing them while working to empower young girls – she chairs the World Economic Forum’s Taskforce on Future of Work as well as serving on Ascena Retail Group’s Board.
